Keyword Rankings vs. Rank Tracker research tool

[roywest63]

I have a campaign tracking several keywords. On my Keyword Rankings report I'm not in the top 50 for anything. When I use the Rank Tracker tool, my rankings are quite high (I have 2 in the top 5).

When I use the Rank Tracker tool I've noticed that I'm able to point to specific URLs on my website (not the main page).  When looking on my Keyword Rankings report, the URL is usually empty.

So what am I missing? Have I configured something incorrectly?

Can I update the URLs on the Keyword Rankings report so the rankings will be reflective of the Rank Tracker tool?

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[SamWeber]

Hi there!

Without specific examples, it's really hard to diagnose/research questions like this. High level, campaign will grade a keyword based on the search engine and domain. When we do, we take a look at whether it's set to track all sites at that domain or just the specific domain. If it's just set to track that specific domain (let's say a root domain) and your ranking on a subdomain, the rankings will reflect that - in many cases that you're not ranking in the top 50 of SERPs or if you are ranking on both domains, what you're ranking for the given domain.

Rank Tracker on the other hand defaults to provide rankings data for all sites in the domain that you type in unless you choose otherwise. Reviewing a couple of the keywords in each of your campaigns, the rankings do look accurate and if you're ranking in the top 50 of SERP's, the URL you're ranking for is displaying for the keywords. If you're still running into issues here, please reach out and let us know with some specific examples so that we can review this further for you. Hope this helps!