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    Facebook conversions - issue in calculation

    Conversion Rate Optimization
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    • marcop2
      marcop2 last edited by

      Hi,

      I have a few campaigns for conversions on Facebook, but any of them don't show to me real numbers. There are 4 times more conversions on Facebook than in GA.

      I did a little research. The problem is that - Facebook pixel calculates all possible conversions from all sources, and because my campaign results are wrong e.g.:

      • Facebook campaign results: Conversions: 10 | Cost per conversion: 1

      • GA for that campaign (real numbers): Conversions 1 | Cost per conversion: 1

      GA from all campaigns and sources: 10

      It's that correct? Pls help. Br. Marco

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