International Keyword Research

[BlakeSmith3]

Good morning! I have a quick question about international keyword research. So, I created a keyword list full of terms that we want to analyze in Latin America. My question is around search results. For example, if the keyword I am analyzing in English is "apples" and I choose the region as Mexico, should I submit the keyword to be analyzed as "apples" or the Spanish translation "manzanas"? I am confused as to whether the results account for the translation of someone searching "manzanas" in Mexico to the English term "apples" and how that whole process works. Let me know if I need to elaborate because I understand that the whole question is super confusing haha. Thanks for any help you can give!

[Roman-Delcarmen]

If you are working on International SEO you need to keep in mind 2 things, the language, and the region.  If you are running a research on Mexico the terms "Apples" and "Manzanas" needs to be treated as 2 different keywords. Probably the Volume of the terms Apple reflect all the search volume of People who speak English and Spanish so is usual for them use search query in both languages also reflect the people who are English speakers  such as tourists, expats or businessmen, who are located in Mexico but they use their own language to use Google.

On the other hand, "Manzanas" is for sure that is used for Spanish speakers who are using that specific query. In my experience working on multilanguage websites, this terms or keyword probably can share the same keyword intent in some cases but in other cases, they don't share it. There is no static rule about it. (you need to speak  both languages to understand the difference)

Example of that can be the term "apple computer" for Google the intent behind that query is the brand Apple (computer) and Google will return the URL for that brand, but Google will select the user preference to present the best possible result

So for English speakers, Google will show www.apple.com and probably for a Mexican the result will be www.apple.com/mx/ againalways based on the user preference even when both used the exact same query "apple computer" and even when both are in the same location

[BlakeSmith3]

This helps so much, thank you! I have one more question, specifically around keyword explorer and how it returns results.

If I am doing keyword research, and I plug in manzanas for the region of Mexico, the search results return data based of that specific keyword for that region, correct?

[Roman-Delcarmen]

Yes that is right if you go to your keyword explorer and research the term Manzanas you will get this results

• Difficulty 40
• Organic CTR 41%
• Priority 19

Hope this info answers your question and if my answer were useful do not forget to mark it as a Good Answer.....Regards

Have a nice day