Refining Keyword Research

[EvolveDigitalLabs]

I am looking to refine my Keyword research process.

Currently I use 4 keyword tools to get volume, competition and of course other ideas.

From there I try to distill it down to categories and then order on ability to drive traffic and convert.

Anyone have something they can share maybe from the excel side, maybe from the tool side...

something to help me make this easy and great.

[Dan-Petrovic]

I would encourage you to look at Google Webmaster Tool data and observe clickthrough rate averages around different keywords and derive phrase potential by predicting traffic scenarios if position for that phrase increased by n positions and how much it would yield in terms of conversions.