Optimized URL?

[yaelslater]

Hi Mozers,

We're trying to come up with an SEO friendly URL.

Does it make sense to re-order primary-secondary-tumor to secondary-primary-tumor because "primary tumor" has high volumes and thus those two words should be adjacent?

Any advice is appreciated!

Yael

[GastonRiera]

Hi there!

My advise is to go with whats best for your coherence in the whole site's URL structure. Always focus on bringing usability and be understandable for humans.
Dont always focus on the higher volume keywords, as they might be harder to rank for and those easier could bring much more qualified traffic and/or conversions
That said, i'd go with domain.com/categ/primary-tumor/

For further info, some really good and qualified comments on the topic:
Keep a simple URL structure - Google Search Console Help The Importance of URL Structure According to Google - The SEM Post
15 SEO Best Practices for Structuring URLs - Moz Blog
URL best practices - Moz Learning Center
8 SEO Tips to Optimize Your URL Structure - SearchEngine journal

Hope it helps.
Best luck.
GR

[yaelslater]

Thank for your advice, I was thinking the same thing!