Where am I going wrong?

[Gavlar]

Ok so been trying for some time to get our site ranking. Then the other day these guys pop up from nowhere. https://www.toastsupport.co.uk

I can only see domain age as my issue at the moment but maybe I am missing something?  I mean I don't have any backlinks just yet but they don't seem to even have any mozrank or anything for that matter https://wordpresswebsitemanagement.co.uk

[Roman-Delcarmen]

www.toastsupport.co.uk
Total Backlinks : 14
Referring Domains : 4
Referring IPs : 5
Domain Score : 4
Trust Score : 0

wordpresswebsitemanagement.co.uk
Total Backlinks : 206
Referring Domains : 1
Referring IPs : 1
Domain Score : 1
Trust Score : 0

Checking the details you have 206 backlinks coming from https://cleanershost.com to wordpresswebsitemanagement.co.uk links with no value. There are many other factors you should keep in mind like your site structure, your structured data, your site performance your on-page optimization and so on, making a quick overview your competition has a better performance, another factor should be the quality of your content

[Gavlar]

Ah thanks for that. That makes more sense now. When I put their site through moz I got 0 for everything which is why I was so confused.

Cleanershost was the old domain which moved to the new one I mentioned above.