Best approach to rank for this keyword?

[crazy4seo78]

Hi i want to rank for the keyword "white sandals" on Google Australia.

Currently, the top 5 ranking pages are not optimised and specific to white sandals.

See screenshot: https://image.prntscr.com/image/WenSRHqTTFSqYNg2MHvH1A.png

To rank for this keyword, would you create a page dedicated to white sandals even though it looks like it doesn't matter and you could rank the broader sandals page (not colour specific).

Any recommendations?

Cheers.

[benesmartin]

Hey there,

I'd definitely create a special page dedicated to white sandals (but only in case you don't have exactly the same sandals in a different color).

Then, boost the page with internal linking through relevant anchor texts, such as "white sandals", "white sandals for women/men", "women's white sandals" etc.

Then, write some kind of a viral blog post such as "How white sandals can change your life" including Australia related KW's.

This should help you rank higher, for now. Cheers, Martin