Keyword not ranking but keyword within a phrase is?

[One2OneDigital]

This post is deleted!

[LauraSultan]

Because e-liquid is a more single generic term, there is far more competition in the SERPs. Your site is doing better for the longer phrases because there are fewer sites optimized for these (less competition).

See this keyword research guide from Moz and read the section entitled "Understanding the Long Tail of Keyword Demand."

"E-liquid" is a head term, and "the best e liquid" is more of a chunky middle term.

[MickEdwards]

On initial look none of the long tail keywords are breaking into page one results.  These would have to be performing strongly for the core e-liquid to start ranking.

You need to build the domain authority for the site and this page.  What I have noticed is that using OSE your link profile anchor text is 100% 'e-liquid' keyword variants.  You need to develop your profile in the main with 'cloudstix' based anchor.

[One2OneDigital]

We used to rank page 4 for the term 'e liquid' bringing up www.cloudstix.com/e-liquid but have since dropped out of the top 100. I'm aware this is a competitive term but there are many sites ranking above us with far less authority and age.

As for the anchor brand name, the links variants we have are extremely relevant, we also have many links with the anchor www.cloudstix.com etc, but none with just 'cloudstix' - Thanks for the advice.

Any other suggestions, I would be most grateful.

Thanks for your points.

[MickEdwards]

If you have bombed out of the rankings then one area I would look at is the link profile.  That directory only contains e-liquid anchor text and you have 301 redirected .net and .co.uk.  If either or both those domains have any link equity issues you are passing that straight through to .com.

When I mentioned cloudstix I meant any of those variations.

The main site-wide domain has a very dubious link profile.  Hopefully you have a disavow file in place but I would strongly suggest revisiting it and ensuring everything problematic is fully cleansed.

[ofw12387]

Hello,

i think that´s totally normal, generics keyword are very hard to rank and they really need time. Focus on long tails, you will rank them much faster and most of them contains a generic term which will be ranked over the time

Good luck!

//Oliver