How to rank for a keyword

[jameseacott]

Hi guys,

I'm looking to rank a new blog for a search term which we currently already rank #1 for. I want to create a blog which provides a better solution to a searchers query and knock our current #1 page for this new one.

Is there a way to do this simply without losing the real-estate the currently ranked #1 page has already accumulated? Or is just a matter of working on this new blog to find it's own way to the top?

Thanks in advance,

James