The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Search Engine Trends
    4. What does it exactly means when Google brings the "brand name" to the beggining of the page title in search results when it was actually given at the end?

    What does it exactly means when Google brings the "brand name" to the beggining of the page title in search results when it was actually given at the end?

    Search Engine Trends
    3 3 62
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • vtmoz
      vtmoz last edited by

      We see many times...page titles starts with "brand name: page for etc" where actually "brand name" has been given at the end and keywords at beginning. Why does Google make this change? I noticed this happens when similar title tags are used by multiple websites for high difficulty keywords.

      Thanks

      1 Reply Last reply Reply Quote 0
      • KevinBudzynski
        KevinBudzynski last edited by

        Because Google believes that it is better for the user based on their query:

        There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query. Once we know the user’s query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through. See Google's artcile: Create good titles...

        Roman-Delcarmen 1 Reply Last reply Reply Quote 1
        • Roman-Delcarmen
          Roman-Delcarmen @KevinBudzynski last edited by

          My Respect very good answer

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Google adding main site name to the title tags of pages in the sub folders: How to handle?
            paints-n-design
            paints-n-design
            0
            2
            50

          • Google "special" results for "top" products
            Alick300
            Alick300
            0
            2
            69

          • Lots of dublicate titles and pages on search page
            webtheoria.com
            webtheoria.com
            0
            6
            126

          • Google sets brand/domain name at the end of SERP titles
            Dr-Pete
            Dr-Pete
            0
            7
            2.0k

          • Google indexing my website's Search Results pages. Should I block this?
            irvingw
            irvingw
            0
            4
            4.9k

          • How did a competitor's brand name get in google's related search list?
            jhogan80
            jhogan80
            1
            3
            1.1k

          • Does searching for brand names really affect search results?
            DonnieCooper
            DonnieCooper
            0
            2
            749

          • Today all of our internal pages all but completely disappeared from google search results. Many of them, which had been optimized for specific keywords, had high rankings. Did google change something?
            h3counsel
            h3counsel
            0
            5
            814

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy