Does searching for brand names really affect search results?

[blahblahblah2015]

Hey all,

So I heard Rand  Fishkin speak the other day at an event in Palo Alto and I tokk anyway an interesting little concept from the day.

He mentioned that there might be some overall ranking benefits to having people search for your company's brand and hence arrive at your home page root URL.

I was thinking and I'm going to put into place a little test to check this out, does anyone know if search results as a whole are positively affected by having a large number of searches for your company's brand name? I've referred to this in the past as "Branded Search" but perhaps there's another term...

I'm interested in running a test whereby I actually remove our URL from the web almost entirely. From social media profile and potentially even from our business cards and instead replace this with "Google Us" or "Google: Junction Marketing".

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[DonnieCooper]

Hey Tim,

It's not a bad idea, but i'd try to balance both options.
What I mean is, I wouldn't remove your URL completely from everything...
but If you do, please write a youmoz about it and let everyone know your results

But yeah, it would be helpful for users if Google monitored demand for brand terms, and applied some kinda of precedence to those that have a growing demand. Be careful not to spam this yourself (I had a client try it before hiring us), because it would obviously be easy to detect.