How should I rename my product titles

[heffalump]

On my furniture e-commerce website, most of my product pages have a name of a colour that no user would naturally search for, such as:

• Duck Egg Chesterfield Sofa
• Kingfisher Velvet Queen Anne Armchair

If I switched all the product names to simplified names such as Blue Linen Chesterfield Sofa there would be a lot of duplicate page titles, as there are many different shades of Blue linen chesterfield sofa's on my website.

I am therefore thinking that I should change the name of each of my products to something like:

• Duck Egg Blue Linen Chesterfield Sofa
• Kingfisher Blue Velvet Queen Anne Armchair

I would then be able to rank for terms such as "Blue Chesterfield Sofa" and "Blue Velvet Queen Anne Armchair".

My question is, will I have a better chance of ranking if the keyword I'm targeting comes at the start of the page title? for example

• Blue Linen Chesterfield Sofa, Duck Egg
• Blue Velvet Queen Anne Armchair, Kingfisher

[irapasternack]

In general, the closer a word is the the start of the title tag, the more weight it will have for SEO.

Beyond that, I think the "Blue Linen Chesterfield Sofa, Duck Egg" format reads better, so I'd go with that approach.

Hope this helps,

Ira