Domain Authority and Fixing the site

[RafeTLouis]

Ok, so let's say I have a page on my site that says "Find a Personal Injury Lawyer Boston"

Obviously that is very competitive and it is hard to get links for.

However somewhere else on my site I have an article that says "10 mistakes to avoid when making a will."

In theory, if I can get links to the "Making a Will Page", that increases the domain authority of my entire site, and boosts the likelihood of ranking for "Find a personal injury lawyer Boston."

Is this correct?

Let me know and thanks for your help!

[AlanBleiweiss]

You are correct.

A web site is inevitably going to need to have quality content that not only focuses on the primary phrase(s) you want to rank for but also for a range of topics that are highly related to the overall business offering.

This is important as a User Experience consideration first and foremost. - Not all prospective clients are going to always only be searching for a specific phrase topic. Many will be at different points in the decision process, and many will be looking for related topical information.

By creating very strong "second tier" content, it can help to build authority for the brand as a broad goal.  That, in turn, will boost the site's overall value, and ultimately, that will help the site.  And when that happens, the entire site is lifted up.

[RafeTLouis]

Thanks! Very helpful!