Disparities between AdWords clicks and Analytics sessions

[Whittie]

Hi all,

Have an Analytics account connected to my AdWords account which is showing HUGE gulfs in clicks and sessions for a CPM campaign. 500 clicks = 0 sessions.

Does anyone have any idea why this could be the case? Auto-tagging is on and everything looks to be in place. The website itself is on a 303 so I was wondering could that be impacting things? The CPC is also just 1p so that's got me very suspicious.

Thanks in advance.

[Yeeply.com]

Hello Whittie,

Mmmmm,....

Are you performing other campaigns/channels that appear correctly at your Analytics panel?

Is only your "Paid search" which is not working?

Are you tracking things at the Adwords panel or the Analytics one?

(if you could add some screenshots that would be great)

Luis

[KristinaKledzik]

Hi Whittie,

Just to confirm: by "the website itself is on a 303", do you mean that the URLs you're using in Google AdWords 303 redirect to the rest of your site? If so, that can definitely be the issue. Google AdWords tracks with URL parameters, so if those aren't being transferred to the URL that Google Analytics is tracking, things won't track correctly.

Like Louis said, if this is the issue, you'll probably have other issues in GA. Is all of your traffic showing up as direct?

Best,
Kristina