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    4. New v Returning in Google Analytics with Adwords

    New v Returning in Google Analytics with Adwords

    Paid Search Marketing
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    • RadicalMedia
      RadicalMedia last edited by

      I am trying to figure out an issue with Google Analytics. What i am stumped on is I see traffic from AdWords coming in (accounts linked) and I see new v returning user.

      Does the return visit still show even if a user came back in via direct or organic?

      Or is it that these return visits are clicking on the ad again to come back as visits and clicks match in the reports?

      1 Reply Last reply Reply Quote 0
      • Bevelwise
        Bevelwise last edited by

        These returning visitors are not necessarily coming from the same source.  These users may have come through organic, direct or referral sources.  Then on their 2nd+ visit they went through an Adwords Ad.  The same user may have also clicked on multiple Adwords Ads as long as they do it naturally and the click doesn't get filtered by Google's click fraud algo.

        1 Reply Last reply Reply Quote 1
        • RadicalMedia
          RadicalMedia last edited by

          Thank you Bevelwise that makes sense.

          1 Reply Last reply Reply Quote 0
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