Sponsored Backlinks on High P.A. and PR sites

[silvioalmeida]

Hi,

What about creating sponsored backlinks in pages with huge P.A./D.A. and PR, but not related with my site content?
Like in review sites, general content sites and newspapers?

Will it harm my business?
I see that many of them have a weekly sponsored article...

[PatrickDelehanty]

Hi there

If it's not relevant to your content - don't do it. Simple as that.

Also, most of the time, these links are "nofollow", so it won't pass any equity. My main concern is you putting the link on a site that's not relevant to your site. That does you no good as it's not speaking to a relevant audience, so you're just wasting money.

Ask the following questions:

• Does this link help my website?
• Is this link relevant to my website?
• Would I trust this site (that's linking to me) if I landed on it?
• Is the website or content in which I am being linked from topically relevant to my website?
• If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?

If you are going to do sponsored links, keep in mind that usually these usually pass little to no equity. So, at this point (and realistically, you should ALWAYS do this) ask yourself, does this link benefit my business by getting the right eyes on my content or site? If yes and everything checks out - then it's a good link. Don't link build for SEO, link build for your business benefit and user benefit. Hope this helps!

[Bob_van_Biezen]

Hi Silvio,

In general I would say that you should focus on getting mentioned on places where you can find your target audience. Just looking at websites with high PA/DA scores won’t be the best fit for your business.

That said, if you buy any sponsored backlinks you should apply the nofollow tag or you risk a penalty. And since nofollow links don’t pass PageRank it won’t help your site ranking any better. It could however be a way to get some eyeballs which could result in earned backlinks. This is however heavily depending on where (relevance) you place a sponsored link and to what resource this link leads.

I hope this helps!

[silvioalmeida]

Thank you very much for clearing it up!