Do older Adwords account get better CPC ?

[WongNs]

Hi,

I have someone that said he can get me lower cpc with adwords because he has an "aged company accounts which has long running good stats".

I have a newer adwords account that isn't doing so good. Is what he says true?? Can he get my lower cpc short term?

[Chris.Menke]

Never heard of such a thing.  Sounds like some sales person trying to yank your chain.

[EGOL]

Sounds like some sales person trying to yank your chain.

Right... and instead of selling you on his experience and smarts he is pointing at some BS.

Find somebody else... or better yet, invest in yourself here and here.

[CSawatzky]

Yup - sounds like some fluff to me. If that was the case, the whole auction system would be completely thrown off.

Agree w/ EGOL too - and the links he posted above.

[john4math]

Let me preface this with saying that if someone contacted me like this, I would assume it's a bunch of hogwash.

That being said, one of the (smaller) factors in quality score is an overall account quality score metric, so theoretically if someone does have stellar quality scores, and puts your ads in their account, you could see higher quality scores on your keywords and possibly lower CPCs.  However, I doubt his quality scores are that good if he's taking on clients who are struggling and adding their campaigns to his Adwords account.

The standard way to do this would be to set up your own Adwords account (like you have already), and you would allow him access to it through his MCC (My Client Center) Adwords account.  I don't think it's standard for him to be running your ads in his account.  If you guys decide to part ways later, what will happen to these campaigns?  He'd delete them, and you'd lose all your account history (this is worse than it sounds if you're not familiar with Adwords... even if you export the old campaigns and import them into your account, your account history will be all gone).

Learning how to do it yourself is a viable option like EGOL says.  These days, there's _so _many different dials to turn on display advertising, if you get into that, you should learn the basics but you might want to get help.  For search ads though I think it's still viable to set up and run with a limited amount of self training.  They're adding more and more features to that though every day though (e.g. demographics for search, remarketing lists for search ads, bid adjustments by device, etc).

[MoosaHemani]

I agree with Chris and everyone!! This is the worst sales pitch ever!