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    4. Why are my Adwords Total Estimated Conversions Less than My Phone Call Conversions?

    Why are my Adwords Total Estimated Conversions Less than My Phone Call Conversions?

    Paid Search Marketing
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    • OOMDODigital
      OOMDODigital last edited by

      I'm having an issue with tracking some conversions in adwords.

      Google Adwords is saying I have 20 estimated total conversions in an account and 26 phone conversions.

      Adwords is saying that the phone conversions are included in the total, so I am confused as to how the part is having a higher total than the sum.

      Is there something I'm missing?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • SoleGraphics
        SoleGraphics last edited by

        The estimated amounts are grossly overestimated. Get conversion tracking in place and phone tracking in place if you choose you need that and then look at actual data not estimates.

        1 Reply Last reply Reply Quote 0
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