Google Analytics: value of Bounce Rate in Landing Page Report and Behavior Flow Report is flipped?
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Dear community,
checking Google Analytics Behavior Section:
Landing Pages: it shows for the index page a Bounce Rate of 46,77% Checking the Behavior Flow it shows 46.7% as Through traffic going to other pages.... and 53.3% as Drop-offs. Whats wrong here as this seems flipped, isn't it?Please see attached screenshot.
original resolution: http://inlinear.com/download/moz/bounce-rate-landing-page-and-behavior-flow.jpg -
It could be a coincidence, have you tried doing it over a different time period. Bounce rate and exits from start page are slightly different. If you have interactions tagged on the page such as Events and the user triggers them then leaves it will not be a Bounce but will be an Exit. Also, if you are not using premium, GA uses sampling so expect differences.
In Web analytics tools in general I expect up to a 5% difference for the same metric in different reports, that's why it is all about trending over time and comparison rather than absolute numbers.
Hope that helps?