Back links from press release. How and Who?

[BigBlaze205]

Is it thru I can publish article on press release site and get back links?

If yes, are those paid? Do you have any one to recommend?

Thank you,

BigBlaze

[Ron_McCabe]

Bigblaze,

I use PRWeb for these purposes. It gets your products exposed to over 30K bloggers as well as all the major traditional media outlets. They have various plans but the pan that allows you to post media as well as copy is the best value.  You can essentially create a mini infomercial about the products pointing back to your main site.  I try to use this with all my clients but I really like to use this to get to the top with difficult categories and key words.

You do need to know this is indexed as news and is a very powerful link for a while but over time the value and positioning decreases so you will either need to put out a new release with new information or get more links in the mean time.

Ron

[Carson-Ward]

Hi there,

You can use press releases to get more coverage and awareness. Simply posting releases for the sake of link equity is a very outdated tactic that will not work well. Google has said they don't want to "count" links from press release aggregation, and most of the links are nofollowed anyway. Additionally, if you use too much targeted anchor text, you might run into problems with Penguin penalties.

http://searchengineland.com/google-links-in-a-press-release-should-be-nofollowed-like-advertisements-168339

My advice is to experiment with well-written press releases only when you have something that is actually newsworthy and that people will actually care about. Don't just submit them and wait - there's a lot more to it. There's an entire marketing sub-field (public relations) devoted to getting positive media coverage from which you can draw.

[Raydon]

Press releases CAN rarely be useful if you have actual newsworthy affairs... say an event sponsorship that is for a good or community cause that can make it to your local paper or news sites actually.

stay AWAY from CHEAP providers such as lightening press releases (pure spam artists) or others as they all will involve a high degree of utter rubbish spam networks of scrapers and syndication sites that will constantly generate links for you for months on end, that COULD POTENTIALLY BITE you at some point even if Google currently does not care about them.

PRweb does nicely and is about the only one I would personally trust to be least spammy in the network of their 30000 bloggers. but there will be spam unless you are taking the highway and having a professional PR firm or person take care of affairs with more personal relations in the media crowd than one of these web services. costly, but can get you HOURS OF LIVE COVERAGE on tv (say if you are a restaurant and your fox666 local channel has nothing better to do for 8-11 am slot) which in turn not only can bring more traffic and actual market exposure, but will more than likely have some people check u out and give you links/reviews/etc.