B2B E-Commerce Link Building Strategy

[SpencerEverett]

Hello all! I was curious if anyone has had any success with a B2B E-Commerce Link Building Campaign or has any tips or ideas they would like to share? My customer base is very specific so up to this point it has been a little difficult trying to get customers and brands to link to a distributors' e-commerce site. Thanks!!

[Everett]

Hello Barnsco Inc.,

I would imagine that a library of high-quality how-to articles (with pictures) and especially videos would do well. For example, if you sold concrete supplies you may consider a video about how to properly tie together rebar before pouring concrete. The audience would be DIY homeowners for that type of piece. It is ok if the audience for something like this isn't exactly your prospective buyer (i.e. contractors, builders...) but it would be better if it was.

If your site is barnsco.com you have some other fish to fry. The press release talking about the new eCommerce store links with "new ecommerce store" but goes to the home page instead of the eCommerce portion of the site. Also when I clicked on a product detail page I was taken to a Runtime error page. This happened several times.

Here are a few more ideas in addition to placing helpful content on your site, as discussed above.

Join B2B industry forums and participate in a constructive way. Answer questions about your industry. Don't drop links everywhere or join a forum, post once in the welcome thread, and leave for good. Be part of the community.

Leverage the business partnerships you already have. These partnerships can come in many forms, from sister-companies and manufacturers to the local chamber of commerce, BBB, and similar but non-competing businesses.

Write high-quality articles and place them on other sites by guest posting. Visit MyBlogGuest and similar sites to find opportunities. Pay attention to their guidelines.

Although they don't have as much power as they used to, and you shouldn't overdo it, there are probably some niche B2B directories out there worth submitting to. The more exclusive and/or niche they are the better. You don't want to be on a directory that accepts everyone who coughs up the cash.

[SpencerEverett]

Thank you for all the constructive criticism and ideas Everett! I appreciate it!