Can using an exact sentence from your content as meta description hurt?
-
Hi Mozzers!
I'm uploading some press releases and the first sentence makes a perfect meta description. Would using the exact same wording ever hurt my rankings?
Thanks!
-
Nope. Your description should help enhance your click through rate, though, so orient it towards a call to action.
-
Agreed, thanks for chiming in Chris!
-
This wont hurt at all. In fact, Google often uses a snippet from your content as the meta description.
With a meta description, your goal is to optimize for a click. So for that reason, the first sentence may not be you're best option.
-
OK, now you don't want some very aggressive call to action sentence. I'd try to avoid words like "best", "leading" etc.
Try to describe what your website offers in a sentence.