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    4. Can using an exact sentence from your content as meta description hurt?

    Can using an exact sentence from your content as meta description hurt?

    Keyword Research
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    • Travis-W
      Travis-W last edited by

      Hi Mozzers!

      I'm uploading some press releases and the first sentence makes a perfect meta description.  Would using the exact same wording ever hurt my rankings?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • Chris.Menke
        Chris.Menke last edited by

        Nope.  Your description should help enhance your click through rate, though, so orient it towards a call to action.

        evolvingSEO 1 Reply Last reply Reply Quote 2
        • evolvingSEO
          evolvingSEO @Chris.Menke last edited by

          Agreed, thanks for chiming in Chris!

          1 Reply Last reply Reply Quote 0
          • WilliamCarr
            WilliamCarr last edited by

            This wont hurt at all. In fact, Google often uses a snippet from your content as the meta description.

            With a meta description, your goal is to optimize for a click. So for that reason, the first sentence may not be you're best option.

            1 Reply Last reply Reply Quote 0
            • Robert_G
              Robert_G last edited by

              OK, now you don't want some very aggressive call to action sentence. I'd try to avoid words like "best", "leading" etc.

              Try to describe what your website offers in a sentence.

              1 Reply Last reply Reply Quote 0
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