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    Meta description

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    • constructionhelpline
      constructionhelpline last edited by

      meta description

      for example my keyword is cscs for my website

      now how many time i need to use cscs in meta description

      1 Reply Last reply Reply Quote 0
      • SEOAndy
        SEOAndy last edited by

        14 including spaces 😉

        Joke, use it naturally, the same in your title and content -do not force keywords into your content or descriptions, Google knows when it's being manipulated and over the past few years has cracked down on keyword spammers hugely.

        1 Reply Last reply Reply Quote 1
        • Devanur-Rafi
          Devanur-Rafi last edited by

          Hi there,

          There are no thumb rules about the repetition of your targeted term in the description or for that matter any where on the website. Titles and Descriptions can be used to optimize and maximize the click through rates for your website from the search engine results pages.

          Try to come up with enticing and compelling titles and descriptions that will literally force the visitor to click through. Just make sure to capture the crux of the title within the first 65 characters including spaces as Google strips beyond that and for descriptions, its 150 characters including spaces.

          Descriptions are concise summary of what the page is all about and they should go hand-in-hand with content of the page that they belong to. They should complement the titles in some form. Titles and Descriptions can be descriptive and at the same time can also have a strong call to action if possible.

          Having said the above, make sure you include the target term in the description and if possible a call to action to maximize the click through rate. As it is not always possible to include a call to action in the description, you can follow the guidelines given by Google at the following URL:

          http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624

          Hope that helps.

          Best regards,

          Devanur Rafi.

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