SEO beginner- How to decide what keyword to go after?

[johnmoon6]

I started a website called Think and Grow Entrepreneur. I'm not sure where to start with Keywords and which ones to go after.

Should I input the same keywords over and over my blog to rank in those or should I look at every post as a single entity and try to rank different keywords in each blog.

Ideally I would like to rank for the keyword Entrepreneur, but there are already very powerful companies with the same keyword. How should I go about this situation?

I appreciate any feedback. Thanks!

[mememax]

Hi Sung, first of all I recommend you to avoid one term keywords, look more to keyphrases. Look at what people normally add to the entrepeneur keyword to make their searches, for that you may use the adwords keyword tool. Expand your list of keywords as much as you can and then refine it removing the not related ones. You need to spend a lot of time in it because that will be the base of your entire work in the future.

After you got the keywords which more interests you look at the seomoz keyword difficulty tool. That may give you insight of which keyword will be the easier compared to the volume it has. Than if you still find those keywords are still too much competititve try to extend those ones with the third term. In that way you'll find which are the best kws to start with.

Remember that when you start achieving value to some longer keywords you're still getting value for the shortest combination, and in the future you may achieve some authority and start seeing your site ranking for the most competitive keywords too.

As a general rule, start getting market share in the bottom lines, huge brands normally leave unseen lower trafficked keywords, they achieve traffic because everyone looks a t the top keywords only. Then you'll start growing from the bottom.