To integrate a blog tool onto site - or build a blog solution - what's better for SEO?

[Oxfordcomma]

Currently looking at adding a blog to our company site subdirectory and wanted to know if there was a SEO distinction between the following methods:

Integrating a bolt-on blog tool with the site to create the blog VS. just using the current site infrastructure to build blog functionality.

What's better for SEO? (and if tool integration is the overwhelming response - which tool?).

Cheers.

[felipeunu]

Oxfordcomma, if you will do it using a subdirectory (www.you-domain.com/blog, for example), it will depend on the blog architecture and its optimization from on-page perspective (title definition, title in document as H1, friendly URL, and so on). Some tools (like Wordpress) are optimized for it, so it could be a good option. If you build the blog using the website infrastructure following the recommended guidelines for on-page optimization, I see no relevant difference between the 02 options.