Is guest posting recommended as a link building strategy?

[elenamendez]

Is guest posting a powerful methods when it comes to building backlinks?

There are many relevant websites that have been set up to accept guest posts, still with good DA and PA and traffic

Many relevant websites where it's easy to get a guest post on with good DA, PA and traffic

What are the metrics  to approach websites for guest posting?

[Andy.Drinkwater]

Hi,

I would advise you stay away from using guest posts to build backlinks - it is a bit of an old strategy and anyone can post an article on a site and then place a link in it. I have seen less and less value from these as time has gone on - to the point I stopped offering this as a service altogether some time ago.

If you are placing a sponsored post on a site now, Google advises that you add a no index or rel=sponsored tag to the link(s) coming out from it.

There is no substitute for good old honest editorially aquired backlinks - they just take more work.

Andy

[elenamendez]

Hi Andy, Thank you for your reply. Here is another reply I got from another agency: ''It depends. If it's the usual low quality guest posting then no. If it's on websites that have been set up to accept guest posts then no. If it's on websites where it's easy to get a guest post on then no. If it's a genuine business website that doesn't accept guest posts, and has its own clean link profile, and the content is really good and ranks in Google on merit of the quality... Then yes'' The problem here is how to get backlinks from a genuine business website that doesn't accept guest posts?

[Andy.Drinkwater]

Yep the latter makes perfect sense, but so many sites are scared of offering post opportunities because of what is going on with Google, that there are not many that will do it. Those that do are unlikely to be offering do-follow links.

I would try things like Help a Reporter Out and getting in with Journalists to get good inclusion. This is more like PR than it is link building.

Andy

[Kashif.786]

Hello There,

If you are placing a sponsored post on a site now, there are many relevant websites that have been set up to accept guest posts, even with good DA and PA and traffic Google advises you to add a tag without an index or rel sponsored to the links coming out of it.

It depends.

If it's the usually low-quality guest post, then no.

If you're on websites that have been set up to accept guest posts, then no.

If you are on websites where it is easy to get a guest post then no.

If it's a genuine business website that doesn't accept guest posts and has its own clean link profile, and the content is really good and ranks on Google on quality then it still works.

Regards:

Sam Nemo

[Paddy_Moogan]

Hi there,

Just to add to the current answers, guest posting can still add value but needs to be done for reasons that aren't just about the link. There needs to be more value added so that you focus on quality over quantity.

I wrote a post on this a few months ago which goes into lots of detail which may be helpful to read.

Cheers.

Paddy

[saki130]

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