The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. SEO + Structured Data for Metered Paywall

    SEO + Structured Data for Metered Paywall

    Technical SEO Issues
    3 2 320
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • triveraseo
      triveraseo last edited by

      I have a site that will have 90% of the content behind a metered paywall. So all content is accessible in a metered way. All users who aren't logged in will have access to 3 articles (of any kind) in a 30 day period. If they try to access more in a 30 day period they will hit a paywall. I was reading this article here on how to handle structured data with Google for content behind a paywall: https://www.searchenginejournal.com/paywalls-seo-strategy/311359/However, the content is not ALWAYS behind a paywall, since it is metered. So if a new user comes to the site, they can see the article (regardless of what it is). Is there a different way to handle content that will be SOMETIMES behind a paywall bc of a metered strategy? Theoretically I want 100% of the content indexed and accessible in SERPs, it will just be accessible depending on the user's history (cookies) with the site. I hope that makes sense.

      1 Reply Last reply Reply Quote 0
      • effectdigital
        effectdigital last edited by

        You could just exempt Googlebot's user-agent from your paywalling mechanism. Theoretically users could use Chrome extensions to alter their own user-agent to 'Googlebot' and thereby evade your paywall, but Joe average user isn't going to do this (Ad-blocker usage is far more common than user-agent evasion)

        triveraseo 1 Reply Last reply Reply Quote 0
        • triveraseo
          triveraseo @effectdigital last edited by

          So you would suggest holding off using any kind of structured data to inform Google that a (metered) paywall is in place?  If the option to exempt Googlebot is not available, should we proceed with structured data?

          I think my main thing is - I know structured data is imperative for hard paywalls, but I am not sure if it will be detrimental or harmful to add the paywall structured data when there is a METERED paywall in place. I want all the content o be indexed and ranked, and am not sure if metering is considered cloaking.

          Thank you!

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • SEO - New URL structure
            R0bin_L0rd
            R0bin_L0rd
            1
            10
            518

          • Structured Data - How frequent does Google update?
            hdeg
            hdeg
            0
            5
            555

          • Received A Notice Regarding Spammy Structured Data. But we don't have any structured data or do we?
            ThompsonPaul
            ThompsonPaul
            0
            4
            1.2k

          • Structure Data Issue
            Martijn_Scheijbeler
            Martijn_Scheijbeler
            0
            3
            160

          • Structured Data verses Data Highlighter Tool
            UmarKhan
            UmarKhan
            0
            3
            816

          • Improving SEO Structure of a Page
            RyanPurkey
            RyanPurkey
            0
            7
            115

          • Google Structured Data Problem
            LesleyPaone
            LesleyPaone
            0
            3
            211

          • SEO friendldy Site structure?
            NakulGoyal
            NakulGoyal
            0
            7
            726

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy