Recipe Wordpress Plugin - Structured Data?
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We have been using this plugin for years: https://wordpress.org/plugins/ziplist-recipe-plugin/ and it appears that it's causing us serious problems in Google. So we're looking for either a new plugin or possible directions on if we should custom build an option into our site.
Ultimately we're looking for the best setup for the Recipes on our site to obtain a Featured Snippet. Thank you!
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Hello,
I would suggest the following:
1. Use Yoast SEO plugin (https://yoast.com/wordpress/plugins/seo/) for general search engine optimization.
2. Code the Recipe structured data markup following the information in this link: http://schema.org/Recipe. You can code this in the specific theme file for your recipes from the Theme Editor.
Best of luck!
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Ok, so you'd recommend just coding directly into the theme, rather than trying to find another plugin.
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Yes, we've received a manual penalty (Spammy structured markup) within GSC and our Organic traffic has dropped ~25%. We're fairly certain the plugin is the problem, especially since it hasn't been updated for a few years. But we're never 100% positive. This is our best bet.
Thanks for the heads up on Data Highlighter. Can you explain what the difference between this and Schema.org?
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Yes. I usually go for having everything under control. Moreover, implementing schema.org is really not a hard thing to do. I tried a quick search and found this article: https://premium.wpmudev.org/blog/schema-wordpress-seo/. It might help. They talk about a plugin which does schema.org integration in Wordpress but also show you how to implement it yourself. I hope it helps.
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Excellent resource, thank you!