Term for how content or data is structured

[BonsaiMediaGroup]

There is a term for how data or content is structured and for the life of me I can't figure it out.

The following is the best I know of how to explain it:

magnolia is of Seattle. Seattle is of Washington. Washington is of the US. US is of North America. North America is of Earth. etc etc etc etc.

Any help is much appreciated. I'm trying to use the term to communicate It's application to SEO in that Google analyze how information is structured to understand the breadth and depth of your sites content...

[Mark_Ginsberg]

do you mean semantic markup?

[BonsaiMediaGroup]

Mark you're the man! Thank you! I was thinking taxonomy but semantic is the word. I can sleep well tonight, thank you sir!

[BonsaiMediaGroup]

Mark you're the man! Thank you! I was thinking taxonomy but semantic is the word. I can sleep well tonight, thank you sir!