What is better for SEO, keeping a current blog or creating a new one?

[thinkcreativegroup]

We are working with a client to build a new website. They are asking if we should keep their existing blog or create a new one. If they keep the current blog, should we move it so we can incorporate it into their new site or keep it as a separate URL? Or, should we build the new site into the current blog––they are using Wordpress, so we would be able to build out the blog to incorporate the new website.

[Martin_Harris]

I'd either use a plugin or RSS feed from the current blog for the new site. If the content is good enough you want to be passing as much PA to the new page. An external blog with inbound anchor text can be misconstrued as link manipulation (or link wheeling ). I'd only bother with external if you use it for co-citation and/or diversifying your anchor text.

[Matt-Williamson]

I agree with Martin - I would have your existing blog as part of your new site so that you can benefit from the page authority that it has already gained helping boost your new site. If you leave the blog as an external site you would only benefit from one link whereas integration means you will benefit from all the links that blog has already gained...

It would be a waste to scrap something that has already had time and effort put into it in regards to creating a new one!

[irvingw]

If the blog is on a separate URL I would set up a new blog on the actual domain of the site and import the DB from the off site blog, and keep the content but under the main domain instead. Redirect the old blog URL to the new domain.com/blog/ URL.

That is assuming that you aren't getting a huge amount of traffic from the blog which is driving traffic to the main site and converting.