New Magento store, is better to place it in a new url or it can work fine in a subdomain?

[FWC_SEO]

Hi friends,

We are working on a new Magento store for one of our websites. Our strategy is for organic positioning of the products, so we need to understand if the Magento products will position better if the system is hosted in a subdomain of the main company domain or if it is better to host it under its own domain.

Thanks,

[NgEF]

It'll depend on the existing domain that you want to use to host the sub-domain. If the existing domain is already an authoritative domain that has been around for a while and has a high domain authority, it would make more sense to host it under the existing domain as that will enable the new sub-domain to 'share' some of the domain authority. Good way to check is if the existing domain is already ranking for similar keywords that your new Magento store will be targeting with it's products.

Hope this helps!