During my keyword research

[seoanalytics]

Hello,

Is it normal that I find keyword in bolded in the search results that don't appear in keyword explorer when I do the my keyword research ?

Thank you,

[EGOL]

When you search, you are going to see Google bolding related and relevant keywords from their proprietary database, which could be influenced by what they know about you specifically or what they are guessing based upon any odors that they can sense when your query arrives.

When I publish a new page, I often go do Google to do a number of searches and relevant searches to see who is competing, what they have published and what Google is showing in bold in the page titles and descriptions.  I often see keywords there that research at SEMrush does not surface.

[seoanalytics]

I guess this is very helpful on searches where there is little volumes and the keyword tool doesn't have much, isn't it ?

[tawnycase]

Yep! It's a good idea to use a couple of different approaches when you're looking to research keywords!