Setting up Moz Account for a franchise with no physical locations

[Cleanily]

OK, so technically we are not a franchise, but our structure is very similar, in that we have numerous areas or cities, within which there are numerous locations (all with separate landing pages). We need to closely track the performance of each area/city as a whole (like you would a franchise), and the individual locations within it. We have a home based office in each main area/city, though not for the purposes of meeting customers etc.

We have www.domain.com/area-1/location-A, www.domain.com/area-1/location-B and then www.domain.com/area-2/location-A, www.domain.com/area-2/location-B etc etc.

This means that we have a relatively small handful of keywords which are relevant to any location, apart from the addition of the location or city name, like "house cleaners in [location], home cleaning services in [location].

So, do I set up my campaigns as domain.com/Newcastle, domain.com/Manchester etc, have say 10 keywords based around house cleaning, and then add all the local areas within that area/campaign? If so, should I add my keywords - things like "house cleaners" "home cleaning" "domestic cleaning companies" etc. to a campaign for /Newcastle, then add locations within Newcastle such as Gosforth, Jesmond, Heaton etc? Will this then allow us to track our rankings for "house cleaners in {Gosforth, Jesmond, Heaton etc}", "home cleaning in {Gosforth, Jesmond, Heaton etc}, "domestic cleaning companies in {Gosforth, Jesmond, Heaton etc}?

Any help, general, specific is much appreciated!

Many thanks

Edward

[moz_support]

Hi there Edward!

Ultimately how you set up any Moz Pro campaigns is up to you, but we do have many customers who find success with the strategy you're asking about (that is, setting up a separate campaign for each location subfolder within your site). That can be beneficial in narrowing down your data set. It can also be helpful if you have a particularly large site and are concerned about crawl times (anything above 15k pages is going to take a bit extra processing time). If you have enough campaigns, you could also set up one master campaign for the overall site in addition to individual ones for each location.

[Cleanily]

Great, ok thanks for that.

[Stippin]

I have a similar issue with a franchise site that we monitor.
We have a campaign set up for the overall company but I want to input competitors and keywords specific to each franchise region for better comparison to competitors.

If I set up a separate campaign for this franchise region, how should I input the website section? They do not have their own website and I fear that the national website will skew the data.

Thoughts?

[moz_support]

Hey there! You may have a few different options.

It's hard to know exactly how this site is set up without more details - for example, does each location have its own subfolder or subdomain? - but depending on what the structure of the site looks like you may be able to make individual campaigns.

If that is not an option, you may find more success making campaigns for the overall site and simply tracking keywords in localized geographies, and choose competitors based on those specific locales.

If you have further questions feel free to email us at help@moz.com with the site details!