Google Ranking

[bill369]

I'm working on a page for couple of months now and try to rank for very competitive keyword. I have reached  position 12 and it's 97% optimized, the sites keeps going up and down between position 10 & 13. I already changed content a couple of times and already created a few links with the targeted anchor tags. However I'm scared if I create more links it will be penalized.

What do you suggest? Should I create more links with the targeted anchor tags or should combine the keyword in anchor tags with other words?

Loading time, title, descriptions, content everything perfect optimized.

[Igor.Go]

I wouldn't play this game with anchors. That's the number one sign you're trying got game the algorithm. 
Work towards creating a natural-looking (if not natural) backlink profile.

Check BL profiles of your top competitors and see how their anchor list looks like, use it as a benchmark.

[bill369]

Most of my competitors have 76K+ and 100K back links. Most of the links contain their brand name only and have only 36 links with targeted keyword. Should I rush or better slow what do you suggest?

[brooksmanley]

Right, I would go easy on your anchor text focus / continuing to add self-submitted links to your profile.

Like Igor said, I would recommend going after some natural links, using simple (but natural) link building strategies like pushing the page out on social media and sharing it with sites who write on similar topics. Perhaps searching the web with something like Fresh Web Explorer for opportunities to share your page with sites focused on a similar topic. You could also using something like Screaming Frog to identify broken links which were formerly pointing to a similar piece of content.

Lots of ways to go about link building, none are very easy, but I wouldn't recommend continuing to add low quality links to your backlink profile - even if they have optimal anchors.

[Igor.Go]

Try building s backlinks profile that looks similar to theirs. Also, analyze top ranking websites in a similar niche, and see what ratio they have on backlinks.

[bill369]

I have been working on this site for 2 months now and Yeah you right I try to do link building slowly. But that will take time for sure and will not happen overnight with keywords like this.

My customer complained and want results within 3 months which is impossible for me to do. Should I explain him the danger of it? and tell him to wait at least 6 months to rank for keywords like this on page 1. I might lose the customer because other SEO agencies tell him it can be achieved within 6 weeks and he thinks we not doing a good job.

I'm looking forward to your comments.

[brooksmanley]

Man, that's tough. Just in general, I would say it's really tough to (ethically) guarantee page 1 results within 6 weeks - if at all.

I might recommend having a conversation with your client where you ask if they are aware of the kinds of tactics / activities these other agencies will be performing for them. Lay out your plan, and be up front about what kinds of results they can expect with a potential timeline. Encourage your client to ask the other agencies the same. In my personal opinion, if these other agencies might be doing unethical work, and your client is okay with that, that client may not be the best fit for you.

I'd be interested to hear what thoughts others have on client situations like this.

[bill369]

Thanks this is a very good answer. Normally I work on sites for 6 months up to a year and is an ongoing process with ups and downs. Again many thanks for all your comments!

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