Google Adwords GEO Targeting Via Checkin

[nezona]

Hi There,

I have done a fair bit of searching for the answer to my question but to no avail, maybe it's not possible.

With Google AdWords is it possible to target check-ins to premises. So say someone visits a place or checks-in, they get to a see an Ad. I can't see how it would be possible but maybe they have Googled the business, then they walk in and Google shows the ad based on IP address.

So for example. people who visited the Rose & Crown in York could be shown hangover cures the next day, whilst they are laid-up in bed?

Cheers Mozzers.

Neil

[Martijn_Scheijbeler]

Hi Neil,

Think a bit bigger, Google basically has hundreds of millions of users on Android from which they receive location data. That's one of the insights that they're using for this type of data. If you're in a certain polygon (a tiny little area) then you can be targeted as having been there. I'm an avid Swarm user (Foursquare gamification engine) and they do an awesome job of targeting me at a certain location albeit me not checking in there. Google should be able to do the exact same and connect that kind of data to Adwords for you to target.

So yes, your use case might be possible. Although it might be a very tiny segment of people.

Martijn.

[VeroBrain]

Hi Neil,

Although no SEM here   I think this is the path for your needs:

https://support.google.com/adwords/answer/6100636

It seems that you are truly thinking ahead. That is great. Good luck!

Mª Verónica

[TrentonGreener]

Hey Neil!

Short answer: Not Yet.

Martijn made a great point, this is likely something that can be done on Google's end, but currently is not a targeting option by default in AdWords. That's not to say there's not a Beta out for it, though I am not aware of one. I'd highly recommend talking to your AdWords Rep and asking if there's a similar Beta available. They will be your best source for this.

Veronica's link to google's post about store conversions is the closest existing solution, but not quite what you're wanting. To achieve what you're wanting, you'll have to get store visit conversion tracking and then create an audience and target that audience; however, this will only work for your stores and does not allow you to target any specific place or business that you cannot setup store visit tracking.

Hope that helps! Let me know if you have any follow-up questions and I'll respond ASAP!

Regards,
Trenton