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    Better Graphic Design-Impact on SEO?

    Conversion Rate Optimization
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    • Kingalan1
      Kingalan1 last edited by

      Will improving our site's graphic design but keeping identical structure, tags and text result in better Google? Are lower bounce rates greater time spent on a site by visitors rewarded by Google n the form of higher ranking?

      We are a commercial real estate brokerage firm in Manhattan and plan on making the following changes:

      -Much larger photos for listings
      -Lighter cleaner design with more open white areas
      -Use of more visible fonts 
      -Better forms
      -Potentially less text and more emphasis on product, which in our case are real estate listints.

      Our existing site:  w w w . m e t r o - m a n h a t t a n . com  is a bit ordinary and uninviting.

      The redesign will have a concept similar to
      http://www.dernieretage-paris.com/
      The theme behind this real estate site is the city itself, which is quite clever and applicable to Manhattan.

      Our home page as well as other URLs use lots of text. If we reduce text and use more images to make the pages more engaging, will our organic ranking decline?

      If we reduce text can we compensate by fuller completion of meta tags?

      Any thoughts???

      1 Reply Last reply Reply Quote 0
      • Igor.Go
        Igor.Go last edited by

        Don't get your hopes up. It may indirectly affect your rankings, like you said, by improving behavioral factors. Plus maybe people will be more willing in sharing a link to your website.

        And no, you can't compensate for text with meta tags so keep that in mind.

        1 Reply Last reply Reply Quote 0
        • Roman-Delcarmen
          Roman-Delcarmen last edited by

          Hi Kingalan1 I think this post if for you

          A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO

          1 Reply Last reply Reply Quote 2
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