UX Design: Do Directional Cues Help?

[activitysuper]

Hi,

Bit of a different subject really to the usual SEO chat but as most of you know UX/CRO fits in nicely with SEO.

For those of you who know about directional cues, what are your experiences with them, what types of directional cues worked best for you? And has anyone had any positive experiences with cues and social buttons?

For those who are not sure what directional cues are: http://www.ioninteractive.com/post-click-marketing-blog/2010/11/19/how-to-use-design-to-form-directional-cues-on-landing-pages.html

Thanks

[OlegKorneitchouk]

Arrows, Colors, Whitespace, Images

A combination of those usually gives the best direction cue to visitors.

People are attracted to images/colors so that is where the eyeball jumps first. If you have a loud page, people's attention is going to jump all over the place (which is when arrows come in most handy).

If you have a clean page (lots of whitespace), any graphical/colorful element is going to pop and attract attention.

Best advice I can give is to Always Be Testing. Set up experiment after experiment to optimize the visitor flow.

Cheers & Good Luck!
-Oleg