Panda: Are our ads duplicate content or just structural and not even considered?

[agencycentral]

We have hundreds and hundreds of pages with similar ads on. We are getting content written for these pages right now and we're removing some pages, but we're wondering how Panda might see the ads which we have across the site?

The ads consist of the name of a company and a description and a few other bits. The description is the same on all pages that a company's ad is listed on - and that can be hundreds of pages.

You can see some examples here:

http://www.agencycentral.co.uk/agencysearch/accounting/skills/indandcomm/financialanalyst.htm

http://www.agencycentral.co.uk/agencysearch/accounting/skills/indandcomm/financialaccountant.htm

http://www.agencycentral.co.uk/agencysearch/accounting/skills/indandcomm/assistantaccountant.htm

What we're wondering is whether Google Panda might be seeing the description of the company as internal duplicate content or just structural and not even considered as part of the Panda algorithm? Or something else? Or wouldn't it be clear in this case? Clearly Panda wouldn't hit duplicate content in nav bards, sidebars etc... but this is in the content area of the page so it did make us wonder.

This could make a difference to how we proceed so we appreciate your thoughts.

Regards,

Phil

[danatanseo]

Hi Phil,

I don't think your pages present a duplicate content problem from what's on the page. However, they do present a duplicate content problem from the standpoint of your Titles and Meta descriptions. IMHO, I think Google devalues pages for this and here's why: Imagine you have one of the largest libraries in the world (i.e. Google)...then imagine that you have millions of people in your library trying to find the right book to answer a question or solve a problem. Now imagine, that your library visitor finds a row of books and every single one of them has the same title and short description. Suddenly, finding the answer to a question becomes much harder and the library visitor must open every single book [link] to find out if that particular one actually is the right one for them. You see the problem? I would take a few minutes and write descriptive, accurate and unique titles and descriptions for these pages. Then, I'd say you're good to go!

Hope that helps!

Dana

[agencycentral]

Thank you Dana! It's something we have been considering. Do you feel that Panda specifically would be penalising for the titles and titles? Or another part of Google?

Is it your view that the issue is that we have boilerplate titles, or too many very similar skills listed? Or both?