Is this considered as duplicate content?
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One of my clients has a template page they have used repeatedly each time they have a new news item. The template includes a two-paragraph customer quote/testimonial for the company.
So, they now have 100+ pages with the same customer quote. The rest of the page content / body copy is unique.
Is there any likelihood of this being considered duplicate content?
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Hi bjalc,
This could be considered duplicate content, but I wouldn't worry too much about it since the amount of copy is so small. To be extra safe, you can make the page where it appears originally, "canonical".
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If two paragraphs are the same and the rest is unique (as long as it isn't just a one sentence news item) I'd consider it unique content and NOT use a canonical tag. How long are the news items? I don't see much of a problem if they're of a decent length and not just a couple of lines.