Keyword ranking verse all other data

[bluetea]

Hi there

I have just joined Moz so I am not sure if i am doing a good job of analysing all the data, but from what i can see i have a few questions:

1. I seem to have a fairly high visibility compared to a few other competitors

2. All the other competitors i am looking at have a much lower domain authority

3. I win the link metrics in all categories compared to my competitors

4. I have a page optimisation score of 94

5. I dont have any crawl issues (except that i just changed to https and i believe there is a synching issue with Moz and cloud flare..)

YET I barely rank for any of the main keyword in my industry.... Kitchen, New Kitchen, Kitchen Renovation etc. I also have a page optimisation score of 94 for related keywords.

I feel like i am really missing a big point and was hoping I could get your expert thoughts on this

Thanks so much!

PS my domain is www.bluetea.com.au

[Mark.]

Hi,

I had a look at your site and there are a few things I would recommend:

• First of all you said you wanted to rank for keyword such as kitchen, new kitchen and kitchen renovation. I don’t see any specific landingpages for these keywords. So I would make a clear SEO optimized landingpage for these keywords with a clear Call To Action button.
• Also you should use one h1 tag for your most important keywords. On the current site for some reason the logo is inside a h1 tag.
• In the source code I see only inline CSS. You should combine this in one CSS file to improve website speed.
• In the future you could also see to implement microdata for reviews. This way you can display review stars in the search results.
• For me it was not clear what your conversion is at your site. It isn’t an ecommerce site where you sell products online. You want to let the users contact you about a new kitchen. Currently you let these users land on the general contact form. I would recommend to make a specific form just for this conversion.