Adwords View Through Question

[chocoheadfred]

Hi Mozzers!

I've got an Adwords Remarketing account performing well in terms of View Through Conversions but not regular 'old Conversions. We are getting about 10x more View Throughs than regular Conversions. Is this close to typical or in the expected range? Any suggestions about how to trade these around, working towards getting more regular conversions and less view through conversions?

[ClaudioHeilborn]

Hi Chocoheadfred

I would say that results depend strongly on dozens of different circumstances. E.G. the industry you are working with and the particular product you are advertising. Also the commercial process and the delivery. I mean all the commercial cycle should be evaluated to judge if 10x View through conversions is reasonable or not.

10x shows you that they take their time to buy but if you are selling tourism industry I would say it's a bit overrated. If you are selling a new product which needs research, also. But if you are selling a commodity then probably you should check part of the e commerce process looks like people rejects to buy in a first process and needs more time or looks for a second option.

Could you give us an insight about the product and buying process and an idea of the companies profile, I mean if they are market leaders or small new competitors in a mature market for example.

I would guess that 10x View through conversion could reflect the need of the buyer for more info, maybe your product needs lots of research, maybe your brand is new and therefore the supplier needs research. Maybe your e-commerce could be a bit more intricate and buyers want to find a easier supplier. I sense you will not find the answer tweaking the adwords campaign maybe the answer is in another part of the process.

I hope it helps a bit, let me know!

Cheers

Claudio

[chocoheadfred]

Hi Claudio,

Thanks for the response.

We are selling a new product which I'm thinking people need to research. It is an ecommerce product though, yet still new.

The company is BodyHelix. They are a smaller startup company in a larger space in the exercise market.

To your point about intricacy about the product and available information on the site is lacking yet that is something BH is working on to build up. I believe people to have some concerns or hesitations about this kind of product as it's not proven to work.

Understood about spending more resources not tweaking the Adwords setup rather the on site experience. I really appreciate this last comment. Thank you!

freddie

[ClaudioHeilborn]

Hi there Cocoheadfred!

I am happy to give you some advice, if you think that your question has been answered please mark my answer as good so your question will be displayed as "answered".

Hope to see something further on about you experience with this product.

Cheers from sunny southern Spain.

Claudio