What came first the content or the keyword research?

[Dante13]

So I've been searching high and low to try and answer this. I just cant seem to get this part down and i know its the most important part.

I always run into the issue where i am building a e commerce or some other site and i have it all set up but no content. So i start doing keyword research. In which the market niche that i am working on now is really broad, so its really hard to research. I then end up getting frustrated because the competition for the words are really high. But back on track, i get frustrated and then kaboom! i don't get the results i want and i am back to square one and no content is made or nothing. So my webpage gets nothing.

So i took a step back and wondered, should i make all the content first and then the keyword research and then go back and "revise" my website content with all my keywords that i a trying to target? Sounds like a dumb question but i just wanted feedback and input on how people do this and go forth with everything.

[EGOL]

Here is what I do....

For an ecommerce product I decide what words people are going to use when searching for it.  These might be brand names but often they are descriptive generic terms.  I might use wordtracker or a similar service to look at the volume.  I then write an original product description of very generous length describing many features using natural language.

That's it.  I write to what I believe people are looking for and don't allow competitive volumes to scare me away.  Don't fear competition because where there is competition there is also (usually) a lot of traffic and where there is a lot of traffic there is (usually) a nice amount of money changing hands.

I do the direct frontal attack because I know that most of the chickens are outsmarting themselves by attacking tiny money on phrases obscurus.  That's what the expert SEOs tell them to do. 

When writing informative content I do the same thing as described above.  I decide how people are searching for it and write very generous content, attempting to make my document one of the very best on the web for that topic.

If you are a reasonably smart ambitious person don't fear competition - bet on yourself.   If you are lazy or not so smart then I suggest getting a job somewhere else.  You probably will not earn a good living in a highly competitive industry.