Best white hat link building practices for brand new sites?
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Hey Kadence,
I would say most if not all the old white hat link building techniques that worked years ago still work. The problem is they're not as easy as they once were as people started to scale them up when they were easy. So a quick overview of a few white hat link building techniques:
- High quality guest posting
- Broken link building
- Content promotion
- 10x content creation and outreach
- Tool creation and outreach
- Resource page outreach
- ...and more
The best resources for getting up to speed would be the Moz link building section on the blog, Point Blank SEO, and Backlinko among others. It's still a slow, hard, but ultimately extremely valuable process!
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I believe the link building tactics also depends on your website.
As a company or a webshop you just can do different things as a blog.
As a company you could:- Sponsor a local sports team or a local festival. (as long as it is real sponsoring there is nothing wrong with it).
- Give some of your products away to an influencer in your market. (I sell dog cushions, sometimes I give one away to a breeder so he can test and advice his customers)
- Add yourself to the yellow pages (and the local variants of the yellow pages)
- Ask your suppliers/customers for a link
The things above are quite simple (low hanging fruit), I would advise to do those things first. After that you can go for the points Joe Robison states.
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Hi Kadence! I'd also like to recommend the Beginner's Guide to Linkbuilding, even if you're not a beginner overall. It's entirely focused on modern, white-hat techniques.

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Hi Kadence,
There are some really good responses already and some good links that I'd recommend taking a look at. I just wanted to add a few more points:
- Try to focus on creating the type of content that may attract links - so when you're creating it or thinking about an idea, go to Google and find 10 people who you think would link to the content. If you can't do this, then it may not be a link-worthy idea. That doesn't mean you don't do it at all, but it may be a piece of content that is designed more to get organic traffic than links.
- I wouldn't worry too much about a site being new. The tactics are still pretty much the same and if you're focusing on white hat techniques, I don't think it makes too much difference that the site is new.
- Take a look at a few competitors and run them through Open Site Explorer to see how they are generating links. This isn't to say you should copy them 100% - you want to get better links than them
But they can provide some context and inspiration for directions to go in.
I hope that helps!
Paddy