I believe the link building tactics also depends on your website.
As a company or a webshop you just can do different things as a blog.
As a company you could:
- Sponsor a local sports team or a local festival. (as long as it is real sponsoring there is nothing wrong with it).
- Give some of your products away to an influencer in your market. (I sell dog cushions, sometimes I give one away to a breeder so he can test and advice his customers)
- Add yourself to the yellow pages (and the local variants of the yellow pages)
- Ask your suppliers/customers for a link
The things above are quite simple (low hanging fruit), I would advise to do those things first. After that you can go for the points Joe Robison states.
