Long tail searches

[troller]

I maintain a site that provides access to bankruptcy records.  I want to try an optimize the site for searches involving the case name and generic terms like "bankruptcy filing".  So, the keyword would be "(case name) bankruptcy filing".  How do I use Moz to help when the number of case names is high (100,000+)?  Any other suggestions for what to do when working on long tail matches?

[RyanPurkey]

A big factor that can really help with long tail matches is getting a few quality backlinks to the specific long tail pages, and the best way to do this is by proving that your site will be a reliable resource to the type of people that would link to it. Wikipedia is an excellent example of this model. People linking there always know what they're linking to and that the page won't change or crash.  In your instance, how are you going to get people linking to your copy of the case, versus the government hosted one, like so: https://www.ustaxcourt.gov/InOpHistoric/DynamoHoldingsLPDiv.Buch.TC.WPD.pdf

Solving that will go miles in solving your long tail.

[Alick300]

Hi,

I have did research for me in past to find long tail keywords & I do find long tail keywords for my website by using these methods/tools. Please check below URL once, hope it will be helpful in your case  .

http://www.keywordtooldominator.com/k/long-tail-keyword-tools/

http://backlinko.com/long-tail-keywords

http://www.searchenginejournal.com/7-ways-identify-long-tail-keywords-google-adwords/95181/

http://www.promediacorp.com/free-seo-tools/

http://www.wikihow.com/Find-Long-Tail-Keywords

http://www.inc.com/jeff-haden/8-ways-to-find-the-best-long-tail-keywords.html

Thanks

[troller]

Thank you for your reply.  Your comments seems to fit into the category of "Link Building" which I am planning to develop.

My question was more about how to your the tools that Moz offers when dealing with long tail matching.  For example, it makes no sense for me to run a campaign for "Tallawah Veterinary Services bankruptcy filing", but I do want to see how the site ranks among "* bankruptcy filing".

How do I do this with Moz?

[troller]

Thank you for sharing the links.  I'll definitely take a look.

[RyanPurkey]

I see. So Moz's rank tracking tool is probably better utilized for tracking more generic terms like things you'd have at a category level, "[some county's] bankruptcy filings" vs the specific item level pages within your site. The information you can get on those is more readily available in something like Google Analytics; for example, you could run a report that is filtering just the item level pages and check their level of organic visits. Cheers!