How to rank for several keywords

[Fernando_]

Hi there Mozers,

So far I have been building my webshop ouibonjour.com over the course of several weeks while studying the awesome educational content here on Moz and other SEO-related sites. I think I have done an OK job so far, and I have managed to rank #1 on several long tail keywords after a couple of weeks.

Problem is - there are more long tail keywords I want to rank #1 for as well!

**What I have done so far: **

I have taken the strongest keywords that can generate conversion and added them in page titles, title heads, main anvigation titles, in my alt text in images and so forth. The page is not screaming "SEO!" and I am happy with that. Nevertheless, I think the SEO measures here are done in an effective way.

If you bothered to click on my page, you can see that the home page has only 5 posts (posts, not pages).

They redirect visitors to other important parts of my site, and I change the image and/or the title once every 3 weeks to not keep the page too static. In a /magazine subfolder, I have a blog that ranks pretty good for several keywords, but the content here is not directly related to my products, but rather articles that fits the interests of my potential buyers (lifestyle, culture, etc).

**What I need - but not sure how - to do: **

I basically want to rank for way more long tail keywords that relate to my products, but I don't want to continue setting up posts that have these keywords, because the content on the main page will be too heavy on the SEO, and therefore lose value for my visitors. How can I rank for more keywords without having to pepper my site with posts full of these keywords?

I do not want to write articles on my blog that focuses on different combinations of long tail keywords neither, because it will get too spammy and make my visitors not return.

I need help!

I hope I have managed to explain my problem clearly. If there are any Whiteboard Fridays or posts on this subject that I have missed, please link me directly. If not, I would be tremendously happy and appreciative for any tips and tricks

[RyanPurkey]

EGOL wrote an excellent answer regarding growing content in this Q&A a couple of days ago: http://moz.com/community/q/is-opening-a-news-section-a-good-idea-for-topical-authority-and-freshness.  Look at what he did specifically in paragraph 2:

About eight years ago I started making four to eight very short posts per day (five days per week).  These were a title, one or two unique sentences and an icon image that indicated their category.  It was an attractive page.  Subscriptions to my Feedburner feed and daily emails shot up.. to a five digit number after a few years.  Hundreds of linking root domains.  At least 100 people per day came to my homepage and clicked the link to the news.  Between 500 and 1000 people entered the site through the news page every day.

He didn't worry too much about precise long-tail keywords but was consistently creating more links within his given topic network and creating a bit of new content every day.  His results were great too. Perhaps your topic isn't as 'news' centric as EGOLs but the fashion world is constantly churning out news in the form of new collections, looks, designs, and conventional news. Pinterest, instagram, and other sites all have huge fashion followings.

[Fernando_]

Hello Ryan,

I'll post this real quick for you and for others who might possibly help out:

The content I do on the magazine are not news, and overall will not be content that gets posted every day. The content will be longer and deeper on a subject, with original images in them (+ other SEO-related goodies). Frequency: Once a week.

So I don't think EGOL's approach would be fit for me. I was thinking on ranking for more keywords on the more static home page (the one that gets updated once every three weeks and is the home for both the subdomain "shop" and the subfolder /magazine).

With meta keywords being a thing of the past, how else can I rank for 50+ long tail keywords on my home page?

Thanks a lot

[RyanPurkey]

Hi Fernando. EGOLs example still might work for you depending on how many people follow you, still I understand the differences so here's another method you can try: take the keywords you want to rank for and see what websites come up the most often for them. You can use the rank tracking tool here at Moz.com to do so, and with a pro account you could track up to 350. Next, collect the most frequently ranking domains and take a look at their home pages, sites, and stats. That should give you LOTS of ideas as to what you can do (and what DA and PA strength you might need) to rank for your target keywords.  Cheers!

[KeriMorgret]

Why do you want to rank for 50+ long tail keywords on your home page? Is your home page the one that's going to try to convert people for each and every one of those keywords?

Wouldn't it be better to want the content that's more in-depth on a subject to rank, instead?

[Fernando_]

Hi Keri!

The reason for that is that while I rank #1 for "shop minimal streetwear", I don't rank at the top for "best minimal streetwear online". I know that the search intent is good for both, and what I have to offer is of great value for those who uses both terms.

To answer your question - In my case, the "content" is my products, and not my article posts. Those posts are still relevant for those who visit my shop, but it's catered more to the demographic's lifestyle and interests. I don't want to necessarily talk about "shop minimal fashion" or "best minimal streetwear online" all the time

So far I have three products, with three more to be released the coming weeks. The product description in each has the strongest keywordsm but I don't release products in the same pace anyone would post an article, for example. Neither can I squeeze all the 50+ keywords I need in the product description - that would be too spammy.

[Fernando_]

Thanks a lot Ryan. I am currently trying out the free trial of Moz Pro, so I will definitely try this alternative out.

[max.favilli]

But why not to group keywords in groups of semantic-similar keywords and then write a specific landing page optimized for those keywords and hunt for backlinks from bloggers/websites through guest posts optimized for the same keywords?

Being careful not to over-optimize anything.

[Fernando_]

Thanks Massimilliano!

How can I write on the landing page to optimize for the semantic-similar keywords? Is meta descriptions the way to go in 2015?

[max.favilli]

No.

You work on the copy. You write a body/content of at least 1000 words with the right keyword density. With a good structure, with some images and maybe even some outbound links to authoritative sources.

You test the results and you update accordingly.

[Fernando_]

Thank you, I will try that out.