301 Redirection

[PremioOscar]

Hi there guys,

I have a question about redirection.

My boss has just bought a new domain name and he wants it to redirect to our current site when looking for specific products.

www.example.com is our current website

www.productname.com is the new domain

So the new domain would be redirected to example.com.

Would that be considered against Google Policies?

Thanks

[Leonie-Kramer]

Hi, You can forward your new domain to your old domain. This can be done at your webhost. Depending on your webhost you can do it yousrself or just ask them to do it.

When people surf to your www.newdomain.com they will go to www.olddomain.com.

Or you can use a 301 redirect if you like:

To use a 301 redirect put the following code in your .htacces on the server of the new domain:
Redirect 301 /http://www.olddomain.com

Grtz, Leonie

[PremioOscar]

My current domain will not be changed..but the new domain will redirect people to my current one.

My current boss wants to promote a specific products and has bought this domain with the product name in it. All he wants to do now is to create a redirect in order to send people to this specific page which is located in our current site.

I am not sure that make sense plus I think it can be seen by Google as a sneaky redirect.

Hope I explained myself

[Leonie-Kramer]

Hi, it's allowed to make redirects or domain forwarding. You can forward the new domain to a specific page of your old domain. You will not change the old url.

With redirecting or forwarding the new to the old, the old url will be visible.

do you also want google index your new domain?

Grtz, Leonie

[PremioOscar]

There will be no pages related to that domain so I don't think it's important, the only purpose of that domain is to direct people to our current site..just through a different domain.

Correct me if i am wrong

[Leonie-Kramer]

yes then, what i wrote i my first message use a forwarding or redirect (what suits you best) will do the trick

i personaly would go for a forwarding in the nameserver at your hostingprovider. Very clean no need to setup a  .htacces. on the server of newdomain.

Goodluck!

Leonie

[Shawn_Huber]

It sounds like your boss heard something around using EMD's or exact match domain and that it might help with ranking for those keywords. This was a practice that was used for some time, but in 2012 Google rolled out an EMD update that looks for sites that use EMD's and have poor quality content. http://searchengineland.com/library/google/emd-update

If the content on your main domain is solid, and it matches the new domain, it should be okay to do a 301 to the main (old). However, if the new domain name doesn't match the content of the page you will run the risk of not ranking for that domain.

[PremioOscar]

Thank you for your help!

Oscar

[PremioOscar]

It's a one off campaign so I won't be spending time ranking for that domain. Or at least not for now.