Quick Question: Anchor links on Adwords main URL?

[Whittie]

Is it OK to use anchor links on the main URL of an advert on Google Adwords?

Example: www.example.com/#example

Had a little Google, and not much was returned on the topic.

Many Thanks,

Alex

[DeanAndrews]

This post is deleted!

[customerparadigm.com]

For Adwords, there's two different URLS you need to know about:

Display URL: what shows up in the ad at the bottom
Destination URL: what page the end user actually is taken to

According to Google's Adwords Policy here:
https://support.google.com/adwordspolicy/answer/6021546?hl=en

"The display URL for your site cannot be an IP address (such as 123.45.678.90) or use non-standard characters (such as !, *, #, _, @)."

Hope this helps!

-- Jeff

[Linda-Vassily]

I have never done it, but Adwords has a policy about it, which makes me think you can do it:

"Links to anchors or fragment identifiers on the same page count as the same page." (from https://support.google.com/adwordspolicy/answer/1054210?hl=en)

*edit
I am referring here to the destination URL, not the display.

[Whittie]

Jeff - I am referring to destination URL only. Thanks

Linda - Good find, I will give it a try.

FYI - It's a one page site, we're trying to break up where possible.

Thanks.