Why is Moz tracking search results for UK if I have my campaign settings set for US?

[garrettkite]

One of our clients is marked in Moz Analytics as ranking 24th, but we don't see that when we search for the same key term. However, when we hover over the Universal Image Results icon, we noticed that the ranking is actually for google.co.uk/search. The campaign settings for this campaign are all set to use google.com or the US version. Does anyone know why Moz is bringing in these UK results?

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[DavidLee]

Hi Garrett

Sorry for the confusion! We use Google UK to remove localization for universal results for Google US rankings which allows us to provide the most accurate results possible. Also keep in mind univeral results are not organic ones so the "24th" position will be referring to the natural result and not the image, unless you are seeing the number appear in the universal pop up box.

[garrettkite]

Thanks David! This clears up a lot for our team, and we appreciate the quick response!

[DavidLee]

Anytime Garrett!

[cr0ck3tt]

I was wondering the same as well.  Thank you for explaining!